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Shape your Groningen
Activation and motivation through illustration. A map of iconic yet personal favourites collected from olden goldies, seasoned students and Groningen admirers for the new batch of freshers to help shape their Groningen.
Illustration
Art Direction
Client /
Kei Week Groningen & VVV Groningen
Campaign proposal collaboration with the tourist information centre VVV and the freshers organisation KEI of Groningen for people to share their favourite, special and if lucky secret go to hot spots to give freshers a jump start in shaping their life in Groningen. Went for an illustration style, possible because of Groningen’s unique and recognisable shape. Showing six locations creating a day in a life from a diverse audience. Approachable, inspiring not too overwhelming.
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